Web design by martinthehorrible Color psychology and brand recognition Brown-friendships, earth, home, outdoors, credibility, simplicity, enduranceĪ great web design using neural colors for balance and to create a luxurious, minimalistic feel.Black-powerful, bold, serious, elegant, luxurious, dramatic, formal.Gray-respect, wisdom, patience, modern, longevity, intelligent.These are great to mix with warm or cool colors and they are often used to tone down primary colors and provide balance in web design. This web design achieves a sense of loyalty and trust using the color blue. Purple-glamour, power, nostalgic, luxury, ambition, spiritual.Blue-comfort, clarity, calm, trust, integrity, loyalty, reliability.Green-fresh, calm, relaxed, trust, peaceful, hopeful, healing.But be careful-if they are overused, they can also have a cold or impersonal feel. These have a calming effect on the viewer, and that is why they are the most common colors used on websites. Yellow-youthful, lively, energetic, fresh, optimistic.Orange-warm, enthusiastic, success, determination, friendly.Pink-sweet, romantic, playful, warm, compassionate, soft.Red-active, emotional, passionate, strength, love, intensity.It is a good idea to mix them with cool and neutral colors for balance. These can have an energetic effect on the visitor, but when they are used alone they tend to over-stimulate. Let’s have a look at the meanings that colors have and what emotions they can trigger. That is why color is so important for web design-it has the power to convey the right message about your business right away. Each color has a different meaning and can influence people in a particular way. What do colors mean?Ĭhoosing colors is more than a matter of personal preference. While it may seem overwhelming at first, you can easily nail down your choices with a basic knowledge of the science behind the color theory. In short, color is the fastest and most direct way of setting a good first impression. Clashing color choices might lead them to try another website. Good color choices can influence how a visitor interprets what they see, and it can have a positive impact on their vision of a brand in general. While copy, sales-pitches and testimonials communicate with the viewer on a (slower) logical level, color communicates on an emotional level. Picking the right colors for your web design project is not a decision to take lightly.
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